Executive Directors

  • Mr. Chu Chee Keong, BBM, PBM (Executive Director, Chairman of the Board and Chief Executive Officer)

    • Mr. Chu Chee Keong is the founder, Executive Director, Chairman of the Board, and Chief Executive Officer of K2 F&B Holdings Limited (HKEX Stock Code: 2108). Since founding the Group in 2001, Mr. Chu has guided the company through multiple industrial upgrades with his profound strategic insights, unwavering integrity, and dedication to social responsibility. In 2019, he successfully led the Group to its listing on the Main Board of The Stock Exchange of Hong Kong Limited, marking a remarkable transformation from a traditional livelihood business into a prominent enterprise in the international capital market. Mr. Chu possesses over 30 years of extensive entrepreneurial experience and a proven track record in market expansion. His career began in 1986 when he left school to join "Ding Fa Fish Industry." Through hard work, continuous self-improvement, and a philosophy of honesty and diligence, he laid a solid operational foundation for his future corporate ventures.

      In 2001, with a forward-looking vision, Mr. Chu entered the food and beverage industry and founded "Fu Chan Food Paradise." Under his pioneering leadership, the Group has evolved into a multi-brand F&B property titan with a presence spanning across the entire island, earning the deep trust of the Singaporean public.

      Outstanding Social Impact and National Honors
      Beyond his commercial success, Mr. Chu is widely recognized within the community for his exceptional social leadership and philanthropic spirit. Embracing the ESG philosophy of "giving back to the society from which one takes," he has long served in core leadership roles across various grassroots organizations and charitable institutions. He is a steadfast supporter of philanthropic organizations such as the Sian Chay Medical Institution. Furthermore, he established the permanent "Chu Chee Keong and Leow Poh Hoon Bursary" at Nanyang Technological University (NTU), dedicated to building a sustainable future for underprivileged groups through education.

      In recognition of his long-standing, continuous, and outstanding contributions to Singapore’s nation-building and community well-being, Mr. Chu has been twice conferred National Honors by the President of Singapore:
      * Conferred the Public Service Star (BBM) in 2025: This honor signifies an elevated level of contribution to public service, highly commended by the Singapore Government.
      * Awarded the Public Service Medal (PBM) in 2019: In recognition of his commendable contributions to community service.

  • Ms. Leow Poh Hoon (Executive Director)

    • Ms. Leow joined our Group in January 2004 as operations manager. She was appointed as a director of Fu Chan F&B Group Pte. Ltd. in April 2010. She was appointed as an executive Director on 30 August 2018. She is primarily responsible for the day to day operation, budget and strategic planning and administration of our Group.

      Ms. Leow has over 16 years of experience in the food and beverage industry. Prior to joining our Group, from October 1992 to July 2000, Ms. Leow worked in E Teng What Fisheries as operation assistant, being primarily responsible for operation of business. Since April 2003, Ms. Leow began working in Fu Chan Food Paradise together with Mr. Chu, being primarily responsible for operation of business. Ms. Leow has been an operations manager of Fu Chan F&B Pte. Ltd. since its incorporation in January 2004.

  • Mr. Chu Pok Chong, Ivan (Executive Director)

    • Mr. Chu Pok Chong Ivan (朱博聪) (“Mr. Chu”), was appointed as an non-executive Director on 1 April 2024. Mr. Chu is the son of Mr. Chu and Ms. Leow, both executive Directors. He is currently pursuing his studies at Curtin University in Western Australia, where he will obtain his bachelor's degree with Honours in Mechatronics Engineering in 2024.  

      Preceding his academic pursuits, Mr. Chu accumulated over 3 years of professional experience as an Operation Manager in a Singapore-incorporated Precision Engineering company based in Ningbo, China. He was responsible for overseeing the daily operations of the factory and developing strategies to maximise and effectively manage its supply chain productivity. Mr. Chu was also involved in public relations, specifically global client relationship management, and the execution of corporate inititatives. 

      Throughout his academic pursuits, Mr. Chu was engaged as an independent party to companies, providing his insights and judgements on acquiring commercial shophouse units and F&B business ventures.

Independent Non-Executive Directors

  • Mr. Wong Loke Tan (Independent non-executive Director)

    • Mr. Wong Loke Tan was appointed as our independent non-executive Director on 1 February 2019. He is responsible for providing independent judgment on issues of policy, accountability, resources and standard of conduct.

      Mr. Wong has over 30 years of banking experience. His experience and expertise span across
      syndicated loans, project financing, structured trade financing and merger and acquisitions. Before joining our Group, Mr. Wong worked in various international banks including OCBC Bank where he worked from 1989 to 2003 and was responsible to handle various portfolios of corporate clients. From July 2003 to his retirement in June 2016, he worked at Maybank, with his last position held as Senior Vice President and Head of Singapore Main Branch Business Centre in the bank’s commercial banking unit, where he built a strong SME portfolio consisting of many established players in their respective industries in Singapore.

  • Mr. Ng Yong Hwee (Independent non-executive Director)

    • Mr. Ng Yong Hwee joined the Board of Directors on 29 June 2021. He is currently the chairman of the Remuneration Committee and a member of the Audit Committee and Nomination Committee.

      Apart from the K2 F&B Holdings Limited, Mr Ng is also an Independent Director of SGX-listed Serial System Limited and Eneco Energy Limited.

      Mr. Ng holds a Bachelor of Arts and Social Sciences degree from the National University of Singapore and an MBA from the Warwick Business School, University of Warwick in the United Kingdom. He has worked for both global and Asian multinational corporations and Temasek-linked companies such as Esso, BASF and GE and was the Chief Executive Officer of City Gas and Netlink. Mr Ng is also a Senior Accredited Board Director of the Singapore Institute of Directors.

  • Mr. Jeffrey Ong Shen Chieh (Independent non-executive Director)

    • Mr. Jeffrey Ong Shen Chieh has over 20 years of experience in corporate finance, private equity, M&A, and investment management, having led numerous capital market and IPO transactions across Asia. He is currently a Director at RHT DigiCapital Pte. Ltd., a MAS-licensed fund management company, overseeing investments, business development and execution. Previously, he was Managing Director of Sakal Capital Pte. Ltd. and CEO of SGX-listed V2Y Corporation Ltd. He also held senior roles at ORIX Leasing Singapore, EV Capital, and Provenance Capital, among others. Active in corporate governance, Mr. Ong currently serves as an Independent Non-Executive Director for Ten-League International Holdings Limited (NASDAQ), and Attica Group Limited (SGX). He holds a Bachelor of Science (Honours) degree in Real Estate from the National University of Singapore.

Senior Management

  • Ms. Koh Poy Poy (Head of food centre operations)

    • Ms. Koh joined our Group in February 2008 as an account assistant where she was initially responsible for accounts related work and assisting in day to day business operations. In May 2015, Ms. Koh was promoted to the position of operation assistant and began to also oversee human resource and operation matters of our Group. She is now primarily responsible for business development and managing the operations and overseeing the costs and income of all food centres and the food street of our Group.

      In June 2018, Ms. Koh was further promoted to head of food centre operations of our Group. Ms. Koh is responsible for the overall management and oversight of all food centres and food street and the operations managers, including the setting up of new food centres as well as coordinating and monitoring compliance with applicable laws, regulations and licencing requirements across our Group.

      Before joining our Group in February 2008, Ms. Koh worked in various industries in Malaysia.